TV networks have been exploiting the magnetism of “cash giveaways” for years by designing Game Shows around such incentives.

Perhaps the most notorious game show to use a major cash giveaway is Who Wants To Be A Millionaire.
With the lure of a $1Million major prize, this show became an instant hit around the world.
After all, everyone wants to see someone win a Million Dollars!

Well here’s the opportunity to massively increase the attractiveness of your next client/consumer promotion – by having a huge cash prize incentive – and that’s what this Blueprint is all about.

Just as the majority of television game show programs have their Prize Pool insured, you have the same opportunity.

You can run a “client attraction promotion” where consumers submit entries in a “game of chance” – and the insurance company simply charges you a premium based on the probability scale of the Major Draw.

These “insured promotions” featuring large major cash prizes have a history of attracting a food of new clients, because they provide “cut-through” in a busy world of communications.

Let’s face it, we are all subjected to thousands of marketing messages a day, so it’s highly likely that if we see a promotional incentive which involves a $100,000, $250,000, $500,000 or $1Million Giveaway, it’s likely we’ll stop and listen.

Essentially you take advantage of what JD calls “the Elvis Found headline” – promoting to your target audience that they can have the chance of winning $1Million! (Or perhaps $500,000, $250,000 or $100,000)

With an Insured Prize Promotion, you can choose any amount of money as your major giveaway – just keep in mind that your insurance premium will be based on two things:

a) The level of your major prize amount
b) The probability scale at your major draw

Here’s an idea of what the insurance premiums would be – please take this simply as a guide, as your individual promotion needs to be assessed by the insurance company.

• $50,000 prize with a 1 in 250 probability = insurance premium around $1,000
• $100,000 prize with a 1 in 250 probability = insurance premium around $2,000
• $250,000 prize with a 1 in 250 probability = insurance premium around $4,000
• $500,000 prize with a 1 in 250 probability = insurance premium around $8,000
• $1,000,000 prize with a 1 in 250 probability = insurance premium around $16,000

Make no mistake, this is an incredibly powerful “client attraction concept” which not many businesses actually even know about!

Yep, it’s the marketing world’s “best kept secret!”

Can you imagine the look on the faces of your competitors when you come out with an incredible “purchase incentive” of a free entry into your $500,000 Sweepstakes Draw for every $100 purchase! (Or whatever purchase requirement you want to make.)

a) A complete description on how such a promotion can be run

b) Samples of clients across different industries that have run such promotions – including print and electronic advertising examples.

c) The insurance broker contact details for gaining your “prize insurance”.

d) The contact details for a form which can gain the relevant State Lottery Dept’s Permit Numbers for your contest. (Note: Australian State Lottery Depts. International businesses need to check local regulations in their state.)

The Blueprint provides you with a “fast-track” way of launching such a promotion, as it provides you with details of how to run such a campaign, plus the important “contact details” for the insurance and permits.

In other words, you get an easy to understand “join-the-dots” tutorial.