The Master Of Wow has a colourful background of many “life & marketing experiences” – so to assist journalists or commentators, we have put together a brief summary of JD’s career & you can access this here.
John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.
His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.
He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society.
Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry…..people received a “free vacation” when they got a home loan.
This was probably one of the most successful “incentive-promotions” in the world, resulting in many BILLIONS of dollars in extra home loans.
John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube and LinkedIn by implementing “incentive-based marketing offers” that can be targeted specifically to certain audiences.
His client list reads like a Who’s Who of business and includes the likes of Rupert Murdoch’s News Ltd, 7 Eleven, Westfield Shopping Centres, Walt Disney, KFC and BP to name a few.
His skills have been used by such companies because they acknowledge he is “the master of creating incentives that work.”
He has created done-for-you “customer incentive packages” that businesses can plug & play – including “extraordinary customer rewards” like Fuel Savings & Free Vacations.
When it comes to “unique marketing concepts” that attract an avalanche of new clients for businesses, John certainly delivers.
“The figures speak for themselves.Before we became part of John’s “wow environment”, our annual profit was about $120,000 a year.
Within 18 months of being involved with John’s coaching ideas, our profit within 18 months, grew to an annual rate of $440,000 a year!
That increased the value of our business fourfold – an outstanding result!
His system is applicable to any business-type.”
– Lisa TaylorNewcastle Knights Rugby League Club. NSW. Australia
– Natalie Kernke
Vibrosaun Sauna Massage. Qld.
Australia