John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box.
His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects.
He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesman for an Australian banking institution, The Greater Building Society.
Jerry headed up a “free vacation campaign” which broke home loan lending records and remains folklore in the global banking industry…..people received a “free vacation” when they got a home loan.
This was probably one of the most successful “incentive-promotions” in the world, resulting in many BILLIONS of dollars in extra home loans.
John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube and LinkedIn by implementing “incentive-based marketing offers” that can be targeted specifically to certain audiences.
His client list reads like a Who’s Who of business and includes the likes of Rupert Murdoch’s News Ltd, 7 Eleven, Westfield Shopping Centres, Walt Disney, KFC and BP to name a few.
His skills have been used by such companies because they acknowledge he is “the master of creating incentives that work.”
He has created done-for-you “customer incentive packages” that businesses can plug & play – including “extraordinary customer rewards” like Fuel Savings & Free Vacations.
When it comes to “unique marketing concepts” that attract an avalanche of new clients for businesses, John certainly delivers.
And better still, he’ll show you how to get your customers/clients to keep coming back over and over again – pure “gold” for any small business owner!
Another refreshing attribute of John is his understanding that small businesses are typically not rolling in marketing funds.
He appreciates that you need low cost ideas and high profit results.
With this in mind, his “Wow Injection Packages” are filled with practical, amazing ideas that don’t cost an arm and a leg.
They’ll help you position your product or service, build hype and increase sales!
And all of his ideas suit both offline and online marketing – plus, best of all, they’re easy to implement!
Born and raised in Sydney, Australia, John attended De La Salle Catholic schools, followed by gaining his Advertising and Marketing degrees in the years thereafter.
After spending some years in the marketing arena with the giant Grace Bros retailer at Roselands in Sydney, John was offered the role of National Marketing Manager in the Woolworths company whilst still in his twenties.
During his time with both retail giants, he showcased his unique talents via many “value-add” marketing concepts, many resulting in avalanche consumer response.
The next step for John was establishing his own Advertising/Marketing Agency in Sydney, appropriately called Dynamic Ideas.
It is during this time that John really “honed” his skills with wow factor marketing.
Contracted by the likes of News Ltd, the Nine Television Network, KFC and the NRL, John was kept busy devising marketing strategies to dramatically increase readers, audiences and customers.
After achieving spectacular results for such big guns, his reputation spread and it wasn’t long before his client list included ACP Magazines, 7-Eleven, Coca Cola, Video Ezy, Caltex and McDonalds.
His “wow factor” thinking had achieved some remarkable “runs on the board” and everyone wanted a taste of it.
Having created marketing concepts that had achieved hundreds of millions of dollars in sales for his clients, John then decided that he’d like to produce his own products so that he could enjoy a direct benefit from his “wow factor” marketing.
So he got into the Trading Card business, whilst still owning the marketing agency.
(Which by this time had 25 staff.)
He gained licenses for popular sports and movies and quickly used his marketing prowess to take trading cards to a whole new level of importance with the target audience of teenage males.
By providing News Ltd Sunday newspapers with millions of free trading cards for weekend giveaways, John was successful in catapulting his cards from a young boy’s hobby to front page news.
In his first year, such promotional alliances helped John to increase sales of the NRL Rugby League cards from $2 million to $12 million – an incredible result!
(Particularly when you consider that Rugby League is only played in Australia.)
After stitching up licensing deals with major players as Disney, DreamWorks, Warner Bros and Fox, John produced many trading card themes from Jurassic Park to Aladdin and Lion King – all launched with the News Ltd promotional “wow” of free samples.
It didn’t take long for John’s incredible sales results to reach the ears of publishers and John ultimately sold the company in the mid nineties.
He then produced several television shows for the TEN Network, one of them being, Dreams Can Come True.
Once again, he “wowed” audiences with wonderful stories of dreams coming true for many people.
And stars like Michael Jordon, Paul Hogan, Princess Di and Meatloaf helped him make some of the dreams come true.
Since then, John has been in high demand for his marketing services and speaking engagements.
He has clients across many industries, from hospitality to manufacturing, agriculture and banking.
One of his highest profile clients is the Greater Building Society, for which John secured superstar, Jerry Seinfeld, to be spokesman.
This marketing coup is a classic example of John’s “wow factor” thinking, where a relatively small Australian bank is now being promoted by one of the biggest stars on the planet!
And “the fit” is perfect, as the Greater has enjoyed a long reputation for being a little cheeky and always poking fun at the banks!
On the first day of the TV shoot in New York, news crews swept on the set, as a Seinfeld return to the small screen was huge news!
Here’s proof of how John can generate FREE publicity. ING had launched their Billy Connelly marketing campaign some years earlier but never exploited free publicity from the mass-media like John did.
Due to a huge number of enquiries for marketing tips from businesses, John decided to offer his services via “Wow Marketing Coaching Programs.”
He has both “online & offline” coaching options, with his marquee Coaching Program called The Wow Masterclass, where you get “one-to-one” involvement with JD & regular interaction, including events.
Details of all of his programs are at the “Products” page on this website.
John’s clients include a wide variety of business types – stationery suppliers, nurseries, bakeries, restaurants, manufacturers, rural suppliers, hotels, clubs, shopping malls, health & beauty specialists, naturopaths, pool cleaners, builders, dentists, doctors, bookkeeping software, car accessories, mechanics & many more.
That’s the great thing about becoming part of JD’s environment – you’re immediately benefitting from a marketing expert who has a wide range of experience across industries A to Z.
John is married to wife Gael and they have 6 children, most of whom have left the nest.
He jokingly refers to his family as the Aussie Von Trapps!
(Although none of the clan has a singing voice!)
Only one word to describe a family of 8… Wow!
“The figures speak for themselves.Before we became part of John’s “wow environment”, our annual profit was about $120,000 a year.
Within 18 months of being involved with John’s coaching ideas, our profit within 18 months, grew to an annual rate of $440,000 a year!
That increased the value of our business fourfold – an outstanding result!
His system is applicable to any business-type.”
– Lisa TaylorNewcastle Knights Rugby League Club. NSW. Australia
– Natalie Kernke
Vibrosaun Sauna Massage. Qld. Australia