by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
I often said that if I were to own a restaurant, I would make sure it was “themed” – because when it comes to dining or enjoying drinks with friends, all of us prefer to be in an environment that’s “out of the ordinary.” Disney has nailed “themed restaurant” and a...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
You probably heard the phrase “One purchase means that you have a sale, whereas two purchases means you have a customer.” Is no use getting just one sale. For most of us, it’s false economy (unless of course you sell high ticket items such as homes or plots of land)....
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
Business owners will often hear me preaching about the dangers of continually “price discounting.” The reason that price discounting is not a smart marketing move for most of us it’s because it’s simply not sustainable. Here in Australia, even David Jones and Myer...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
Facebook Instagram Twitter Linkedin Youtube One of my recent clients experienced the power of “Wow Factor Marketing” instantaneously recently, simply by marketing an existing “wow factor” that he had in his business.In other words, there was no real need for me to...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
At The Institute Of Wow, we concentrate on showing business owners how to “stand out from the crowd” through using Wow Factor Marketing techniques. In fact, my company tagline is “Learn To Deliver The Unexpected! Successful entertainers such as Pink,...
