by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
If you’re advertising on radio, make sure you appreciate it is “the theatre of the mind,” allowing you to use sound effects that can create all sorts of imagery in the minds of your prospects. Whether it be the sounds of a waterfall for a landscaping business or San...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
1-800-GOT-JUNK This company calls itself “The World’s Largest Junk Removal Service” – but the company is widely known for its “wow factor” of having a wild and fun loving corporate culture. 1-800-GOT-JUNK offers full service junk removal for homes or businesses,...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
A good friend of mine recently told me about an experience a woman at his business had. She apparently worked as a janitor in the company for many years. And being a janitor is a pretty thankless job which most of us probably consider as being down the ladder in terms...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
Whenever I ask this question at the beginning of one of my seminar or convention presentations, it’s hardly a surprise that no one in the audience puts their hands up. I think it’s fair to say that most of us thinks that Maccas produces a pretty ordinary...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
I’ve learned over the years that there is only two ways to get your “media releases” noticed by journalists – either: Invent something Be provocative And let’s face it, it’s probably not very likely that most of us are going to “invent something” very often. The “coke...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
I enjoy a particular brand of coffee in Australia, namely Campos. It is a rich blend and yes, I suppose I’m “a coffee snob!” (Can’t bring myself to drink that Starbucks or Gloria Jean’s stuff I’m afraid!) Campos coffee has stolen a huge marketshare in Australia in...
