by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
I happen to live in a rural property on the Gold Coast in Australia and each month we receive a newsletter title The Tambourine Times. It’s an A4 size newsletter (American quarter) and consists of editorial stories about life on and around the Tambourine mountains...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
I’ve often preach to businesses across a wide range of sectors that “if they wanted to attract women simply hold a High-Tea.” I’ve jokingly referred to it as the “2 Word Miracle” that will attract an avalanche of women whenever you wanted to. Whilst I guess “the 2...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
I thought this headline might get your attention! In a business world where we are giving credit to new inventions like smartphones, I think it’s fair to stop every now and again and “look at the other side of the fence.” If you own a business, have you ever...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
I often said that if I were to own a restaurant, I would make sure it was “themed” – because when it comes to dining or enjoying drinks with friends, all of us prefer to be in an environment that’s “out of the ordinary.” Disney has nailed “themed restaurant” and a...
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
You probably heard the phrase “One purchase means that you have a sale, whereas two purchases means you have a customer.” Is no use getting just one sale. For most of us, it’s false economy (unless of course you sell high ticket items such as homes or plots of land)....
by John "JD" Dwyer | Feb 25, 2016 | promotions, Sales Technique, social media for business, Uncategorized, wow factor
Business owners will often hear me preaching about the dangers of continually “price discounting.” The reason that price discounting is not a smart marketing move for most of us it’s because it’s simply not sustainable. Here in Australia, even David Jones and Myer...