by John "JD" Dwyer | Feb 17, 2016 | Uncategorized, wow factor
A colleague of mine had purchased a new vehicle only 12 months before his starter motor decided to pack it in. Well of course, it would be covered in the 12 month warranty wouldn’t it? Yep, it would, except the starter motor decided to collapse just 2 days after the...
by John "JD" Dwyer | Feb 17, 2016 | Uncategorized, wow factor
I always have my digital camera with me so that I can provide photographic evidence of the principles I preach. And below you’ll see some photographs that show the importance of value-adding versus price discounting. Huggies and Pepsi certainly subscribe to the...
