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JOHN DWYER
MARKETING IDEAS WITH “WOW” FOR ANY BUSINESSES
Your Opportunity to use John as your
‘Marketing Coach’ – and watch your sales soar!
JD always tells business owners that these days, their “Director Of First Impressions” is no longer the receptionist who answers the phone.
She has long ago been relegated to “second base”.
Your “Director Of First Impressions” is now YOUR WEBSITE!
It’s the very first port of call for 99% of your prospects – so it’s VITAL that it appropriately reflects your “brand persona” – & “SELLS”.
If your “brand personality” is upmarket like BMW, you need your website to communicate this.
If your business is more suited to a “working class” audience, then your website should probably communicate a more “K Mart demeanour” – it’s simply horses for courses.
Simple for us – but you’d be amazed to learn that the vast majority of businesses GET IT WRONG.
The Institute Of Wow works closely with Australia’s leading “direct-response” website company – which specialises in providing sites that SELL.
So when you join “the Wow environment”, part of the many advantages you’ll enjoy is the access to JD’s “secret weapon” when it comes to creating “websites that SELL!”
JD “designs” the components & “look” of the site – & his “secret weapon” design studio MAKES IT HAPPEN.
Let’s just start with the most important component of your website – your home page. You need to consider your website as the “online advertising brochure for your business” – it’s that plain and simple.
Just consider it as an electronic version of the brochures that you may have been letterbox distributing for the last 10 or 20 years, only in this instance, you can include fantastic things like video content and valuable links to other websites and information.
But just as the front cover of your letterbox brochures was the most important part of those documents, so too is the home page of your website .
And if you look at most of your competitors’ (or any websites for that matter) you will see that their home page is awful. This means there’s a terrific opportunity for you to steal market share if you create a home page and a website which is “sales driven”.
Just as popular women’s magazines (such as Woman’s day, New Idea and Woman’s Weekly) treat their front cover as the most important page of the publication, you need to do likewise with the front cover (ie: home page) of your website!
See how JD’s creativity transformed this “educational mine tour” (that was presented in a rather mundane, sleepy fashion) into a “Disney-type” adventure that the whole family would enjoy!
Wow! Now here’s a classic example of turning “bland” into “GRAND!”
You only have to look at the “before and afters” here to recognise the stunning TRANSFORMATIONS that we provide for clients. I guess you could say that we are specialists at turning “bland” into “grand” – adding not only the important direct response features to our clients’ websites, but also the appropriate theatre and ambience that their particular business can benefit from.
In other words, we are “theming experts” as well as “marketing specialists”.
A classic case of the previous webpage “possibly looking modern” – but NOT really saying anything. In other words, the previous homepage was merely a pretty picture with NO sales messages or “direct-response” inclusions.
JD comes along & instantly, the webpage changes to become a 24/7 “sales machine!” (Hint – it’s no good simply “looking good” – you need to SELL from your website!)
If that’s not enough, we then use images to ‘nail down’ the message for maximum impact
Aside from being complimented on turning our clients’ website from “boring” information portals to “dynamic conversion machines”, we are constantly complimented on how fast we turn around such website transformations.
We have a very sophisticated and speedy team around us and we recognise that if you are going to have a website face lift, you are probably going to want to have it fast!
Understandably, you will respond to our “requests for information” in a timely manner, don’t be surprised if you have your website makeover done in a matter of weeks.
So, if you’ve HAD ENOUGH working with ‘Wanna Be Marketers’ and want FAST RESULTS… contact us today via info@theinstituteofwow.com or phone (+61)736226413 & let us explain how we can assist with your overall marketing.
If you’re wanting to attract MORE CLIENTS quickly, you’ve come to the right place.
THIS QLD TOURISM ATTRACTION SKYROCKETED REVENUE THE MOMENT ITS NEW WEBSITE WENT LIVE!
Watch this short video above and you’ll see JD‘s “marketing magic” performed right before your eyes.
This Underground Opal Mine tourism attraction was suffering from “just targeting seniors” on bus tours.
And its website was poor to say the least!
JD suggested to the business owner to “widen his target audience to families”.
And in order to do that, the biz needed a completely new “theme” – one that would be appealing to all ages, including children.
Hence, the new theme & new name was influenced by Indiana Jones.
The result?
An instant MASIVE INCREASE in turnover because of a combination of widening the audience & capturing their attention by an exciting “adventure theme!”
All done in a matter of days!!
Imagine getting a “personally designed” direct-response homepage created by one of the world’s top marketers – Specifically customised for YOUR products or services!
And then that layout acts as the basis for the metamorphosis of your website!
Get ready for a NEW look & a NEW “sales machine!”
“The figures speak for themselves.Before we became part of John’s “wow environment”, our annual profit was about $120,000 a year.
Within 18 months of being involved with John’s coaching ideas, our profit within 18 months, grew to an annual rate of $440,000 a year!
That increased the value of our business fourfold – an outstanding result!
His system is applicable to any business-type.”
– Lisa TaylorNewcastle Knights Rugby League Club. NSW. Australia
– Natalie Kernke
Vibrosaun Sauna Massage. Qld.
Australia
