Owner of Lollies n Stuff Candy Business, Darren Pead, is a true “entrepreneur”.
His confectionary/snacks company was doing well when he met JD at a conference.
But he just “knew” there was something missing.
Hence, he joined JD’s Private Consult Program, hoping that he could build sales through some innovative marketing prowess.
He hit the jackpot – as JD instantly devised numerous marketing initiatives that resulted in Darren’s turnover quickly increasing by “the millions”.
Firstly, JD highlighted that the storefront was letting the rest of the business down, it lacked pizzaz & magnetism.
The “interior” of the store was great – but the “first impressions” outside were underwhelming to say the least.
JD suggested that Darren take a leaf out of Disneyland’s Toontown & create a stunning “wow factor” shopfront that would blow everyone away.
JD quickly sketched up a layout & had his graphic artist “work his magic” -& then the design was given to a shopfitter who specialised in themed concepts.
Guess what………2 weeks later, shezam!
A brand new stunning shopfront that screamed “fun & wow” – an entrance that even Willy Wonka would be proud of!
The shop façade cost just $7,000……& wait for this…….Darren explained that this investment was recovered within 24 hours of the new shopfront, because sales skyrocketed immediately to record-breaking highs!
JD also recommended a Loyalty Program focussing on the Willy Wonka Chocolate Bars the store had been selling.
JD highlighted to Darren that he should exploit the equity of this famous chocolate bar & run a promotion where every 5th bar contained a Golden Ticket Entry Form for a family trip to Disneyland!
OMG…….the result was instant……& unbelievable.
The stores usual monthly sales catapulted from 4,000 to 50,000 & the repetitive traffic that the promotion stimulated was a dream come true for Darren & his team.
Customers were bulk-buying the chocolate bars to increase their entries in the Disneyland contest.
JD also completely refurbished the company’s website – again, the transformation was jaw-dropping.
And after this transformation, the business then could start exploiting “online sales” in a BIG way!
See the website at https://lolliesnstuff.com.au/
We’ve all heard the phrase “first impressions are lasting impressions”.
Well, ain’t that the truth!
And in this case, the “JD designed” transformation turned an ugly duckling into something that even the Disney empire would probably be impressed with!
If you have a “bland” first impression (shopfront, website homepage or staff uniforms), think about how you can turn “bland into GRAND!”
“The figures speak for themselves.Before we became part of John’s “wow environment”, our annual profit was about $120,000 a year.
Within 18 months of being involved with John’s coaching ideas, our profit within 18 months, grew to an annual rate of $440,000 a year!
That increased the value of our business fourfold – an outstanding result!
His system is applicable to any business-type.”
– Lisa TaylorNewcastle Knights Rugby League Club. NSW. Australia
– Natalie Kernke
Vibrosaun Sauna Massage. Qld. Australia