Probably one of the more stunning examples of real estate themed “Wow Factor marketing” was for John’s own property at Gloucester in New South Wales.
Yes, that’s right! John’s property was featured on Channel 9’s A Current Affair program in a 4-minute segment devoted to “do it yourself real estate”. The Channel 9 A.C.A. crew landed a helicopter on John’s property and filmed all of the various “Wow Factor elements”, together with an interview with John. This was turned into a D.I.Y. Real Estate story and surprise, surprise, John’s property was sold within days thereafter! (For a price well over the reserve.)
John also sent out press releases to all real estate sections of newspapers throughout New South Wales, but this wasn’t just your normal PR release. John’s version was one full of “theatre” and strong persuasive copy. (And that’s the secret!). He also went to the trouble to create an individual website for his property, which, once again, exuded “Wow Factor” all over! His website can be seen at www.coolibahcreek.com.au.