John Dwyer has been providing “Wow Factor” range of stunning products to “the masses”.
John spent considerable time with the owners of the business, analysing past sales and recognising the types of women who historically purchase such products. After realising that the target audience were primarily AB Demographic females, John then used geodemographic census modelling to plot where such women lived in capital cities.
The owners had previously “dabbled” in mass press and radio advertising, all to no avail. John strongly recommended Direct Mail specifically to AB suburbs which featured the primary target audience and put together a prestigious 8 page Direct Mailer which featured the bulk of Tribal Essence’s products.