by John "JD" Dwyer | Feb 17, 2016 | Sales Technique, Uncategorized, wow factor
It amazes me that in this day and age, so many businesses fail to exploit the incredible “persuasion power” of the video testimonials on their website. Study after study has demonstrated that “video testimonials” are at least 10 times more powerful than written ones....
by John "JD" Dwyer | Feb 17, 2016 | Sales Technique, Uncategorized, wow factor
A new client of mine came on board recently, an Amusement Hire company. This company hires Carnival/Fair rides and amusements to schools and businesses. Whilst businesses tend to hire such amusements and rides for staff picnics and Christmas parties, it is the school...
by John "JD" Dwyer | Feb 17, 2016 | Sales Technique, Uncategorized, wow factor
I had a favourite cafe in Sydney for many years. It was at Wahroonga called Café Laurella, and it was operated by Alf, the epitome of fantastic customer service. Alf operated the café with his grown up son and he is probably one of the cleverest people I have ever...
by John "JD" Dwyer | Feb 17, 2016 | Sales Technique, Uncategorized, wow factor
When I produced the Batman Returns Movie Trading Cards getting both Sunday Newspapers and the Australian TV Week Magazine involved, I provided the publications with free trading card samples and they provided me with front page exposure and lots more in return! I even...
by John "JD" Dwyer | Feb 17, 2016 | Sales Technique, Uncategorized, wow factor
More people visit Apple’s stores than the Walt Disney Theme Parks! How do they do it? Obviously great products, but also great training for staff, as they are told that they must provide great customer experiences. Their employees are trained not to sell, but rather...
